Client: Google for Zagat (formerly Zagat Restaurant Guides)
Zagat is a guide to restaurants in major cities around the US. Their online platform features reviews on the hottest restaurants, reservation booking and full menus.
Assignment:
The client contacted me as they were familiar with my travel work, which included a mix of interior, architectural, food and lifestyle photography. They were looking for a versatile photographer that was able to shoot a variety of subjects all with keeping a consistent style using natural light. They needed someone that could produce and shoot multiple locations in the course of a month. They signed me on for 21 locations in New York City and Atlanta, GA.
Challenges:
Honestly, I did not have a whole lot of experience photographing food and beverage, however, I love a good challenge! I practiced a lot before stepping on set. Food and beverage photography is much harder than it looks. I experimented a bit with finding the perfect angle and had to really get in tune to my skill in the use of available light. When presented with a (delicious!) pile of cheese fries (pictured above) it can be hard to capture such a dish in an attractive manner. For such difficult dishes, I used props throughout the restaurant to help style the tabletop and worked the camera angle. All and all, I am really proud of my results.
Final Product:
As requested, I delivered 15 final images of each restaurant - a variety of food and interior photographs. The client then selected 5 photographs of each restaurant to use exclusively on their new app and website.
All images are Copyright © Leslie Parrott 2023 unless stated otherwise. All Rights Reserved.